Piccadilly Hero, by Fabbrica della Musa, is a fragrance inspired by the vibrant energy and individuality of the London fashion scene. Created by perfumer Hamid Merati-Kashani and launched in 2025, the fragrance opens with notes of cherry and pear, followed by a heart of geranium, sunflower, and lavender. The base features saffron, tobacco, and guaiac wood, resulting in a composition that balances fruity vivacity with floral and woody nuances.

From Piccadilly to Carnaby Street, London pulsates with fashion, blending individuality, provocation, and confidence. It's not just the capital of England, but also a global fashion hub where trends meet uncomplicated style. Londoners play with fashion, embracing boldness fearlessly and breaking conventions with ease.

PICCADILLY HERO captures the spirit of fashion capitals, with a special focus on London and how fashion comes to life on the streets.

The PICCADILLY HERO fragrance, housed in a vibrant magenta bottle, stands out as a striking piece. The bottle's intense color represents the fearless and avant-garde attitude that defines London style. With a gold cap, the design exudes luxury and sophistication, appealing to both men and women who seek to express their individuality through their choice of fragrance.